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Lumeria Wellness Retreats is a therapist-led wellness retreat based in Costa Rica, built around intentional travel, intimate group experiences, and meaningful connections with local culture.

Developed and maintained Lumeria’s visual identity across digital and promotional applications. Established a consistent design language through typography, color, imagery, layout systems, and branded communication while balancing wellness, travel, and premium hospitality.

Designed and developed the Lumeria website in Framer, structuring the experience around storytelling, retreat information, activities, accommodations, pricing, and conversion. I also designed the booking journey to simplify room selection, deposits, and installment payment options.

Developed campaigns supporting retreat launches, early access, limited availability, and returning-guest engagement. Campaigns were designed as connected experiences across social media, email, website, and direct communication rather than isolated promotional assets.

Managed Lumeria’s social media presence from content creation through publishing. I created branded visual assets, edited short-form videos and Reels, developed post concepts and captions, and managed the posting schedule across social platforms. The focus was on maintaining a consistent brand voice while balancing promotional content with destination, wellness, activity, and experience-driven storytelling.

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